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Program Development 

To many, the program marketplace remains a mystery. What is it? What benefits does it offer? And most importantly, how does one go about creating a program? As a specialist in the program arena, ASR can help you unravel the mysteries of this market – a segment that is growing at more than three times the rate of the overall commercial market.


Armed with an industry perspective and depth that is uncommon at other firms, we bring our long-standing program expertise to the table to help put your program on the map.


We are always interested in learning about your ideas for new programs. We will discuss your ideas, assess the potential for a successful launch and give you honest, timely advise.

What Is A Program?

By definition, a program is an insurance product tailored to serve a particular market or class of business. A program may offer numerous lines of coverage or a more narrow number of coverages, but in almost all cases, a program is targeted to a similar group of homogeneous risks. For example, one program may provide property, general liability, crime and workers compensation to a specific industry on a nationwide basis. Another program may only provide property coverage to a group of defined insured groups in a single state.
A program offers benefits to agents, their customers and insurance carriers. For agents, a program often provides broader coverage, better pricing, higher revenues, more control and the ability to capture – and protect – a significant market share within a certain niche. The benefit to customers is a better insurance product at competitive prices that is delivered more efficiently by agents with proven expertise in their market. For insurance carriers, the agent’s expertise often delivers superior returns, broader penetration and spread of risk and the ability to partner and grow with professional agents over the long term.

What Benefits Does A Program Offer?

How Do You Create A Program?

Most importantly, you must have expertise in a certain line of business and the ability to aggregate a group of similar risks into a single program. Generally speaking, the minimum threshold for a program is $2.5 million in annual premium with realistic expectations to be able to profitably grow to $5 million within a three year period. In addition to the above, program insurers will be most interested in non commoditized classes of business that create opportunities in an underserved market that can be met by product innovation, robust marketing and production, systems and technology improvements and underwriting discipline. Most prefer programs with current premium writings from within a controlled book of business.
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Target Classes


  • Alternative / Renewable Energy

  • Antique Dealers

  • Bed and Breakfasts

  • Campgrounds

  • Churches and Religious Institutions

  • Equipment Rental

  • Guides and Outfitters

  • Habitational

  • Health and Fitness Clubs

  • Janitorial and Building Maintenance

  • Pawn Shops and Check Cashers

  • Pest Control

  • Recyclers / Scrap Metal / Waste Collection

  • Restaurants and Bars

  • Small Commercial (TIVs under $5m)

  • Sports and Recreation

  • Veterinarians

  • Wineries / Microbreweries



  • Excellent relationships with specialty re/insurance markets

  • Extensive insurance and reinsurance expertise

  • Facilitate accounting, tax, actuarial and regulatory advice and program management

  • Tailor-made solutions

  • Exceptional levels of service

  • “A” rated security

Programs  Binding Authorities Captives  Risk Retention Groups

Contact Us

If your idea for a program meets those minimum characteristics, it is definitely worth exploring further. 


Call American Special Risk to discuss how to turn your concept into reality.


11520 N. Community House Road, Suite 125 

Charlotte, NC 28281 |  Tel: 704.358.0447

Thank you. We'll be in touch right away.

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